The traditional Marketing channel has evolved into interactive two-way channel now. The brands that people used to think of as assets have become communities. As a result, Brands are no longer seen as assets but as a part of a person’s identity. To remain relevant  and promote business in the current age, marketing professionals needs to leverage social media and other digital channels.

Social media is a 24/7 two-way channel

Social media has the potential to reach a global audience – and that’s why it’s crucial for digital marketing. Whether you’re a small startup or a multi-million dollar corporation, social media can help you reach your target audience wherever they are. However, you must remember that the effectiveness of social media marketing depends on how well you engage with your followers. When you engage with your customers, they’re more likely to buy your products or services.

Owned media

Owned media gives you full creative control and can be tailored to target your target market. websites, blogs, social media profiles, email lists physical mailing  and many other channels are all part of owned media. Generating own media opportunities will be much more efficient when you create and share your own content.

Earned media

Earned media is an excellent way to create a presence in the marketplace and stand out from the competition. Many brands in the direct-to-consumer market rely heavily on this form of marketing to stay competitive. For example, most consumers can’t distinguish between a few different brands just by looking at their advertisements, so earned media is an excellent way to differentiate your brand from the rest.

In-person events

In-person events are making a comeback in the digital age, but there are some challenges to consider when planning for them. For starters, audiences and ways of meeting have changed a lot, so it won’t be as easy as it used to be to produce events. Instead, marketers should focus on creating an engaging experience for attendees, and learning about what they want and need. Ultimately, this will increase brand loyalty and retention.

Bots

In the digital age, bots have the potential to offer a radical new reality for marketing. Scalable conversations between brands and consumers are encouraged through the use of Bots. By offering an authentic experience, bots can help brands build relationships with buyers and learn to trust them.

IoT & wearables

The IoT industry is already worth $594 billion and is expected to grow to $111 billion by 2027. Consumers who use wearables are increasingly willing to use them as part of a connected lifestyle. Wearables range from smart watches and fitness trackers to VR and AR technology and smart jackets.